{"id":4614,"date":"2021-06-10T14:24:09","date_gmt":"2021-06-10T12:24:09","guid":{"rendered":"https:\/\/andreclemencon.com\/?post_type=avada_portfolio&#038;p=4614"},"modified":"2021-06-16T19:05:56","modified_gmt":"2021-06-16T17:05:56","slug":"pressrelease_170621","status":"publish","type":"avada_portfolio","link":"https:\/\/andreclemencon.com\/en\/portfolio-items\/pressrelease_170621\/","title":{"rendered":"Swiss Luxury Watches for the \u201eWeird Gentleman\u201c"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:700px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"font-size:14px;line-height:1.5;\"><p>[Press Release, 17.06.2021.]<\/p>\n<p style=\"font-size: 24px;\" data-fusion-font=\"true\"><strong>Swiss Luxury Watches for the \u201eWeird Gentleman\u201c<\/strong><\/p>\n<p>Andr\u00e9 Cl\u00e9men\u00e7on has launched a new Swiss watch brand onto the market with the intention of revolutionising the design of high-quality men\u2019s watches and to attract a new target group: \u201cThe Weird Gentlemen\u201d. The focus is on tattoo art. The design of the watches is strongly inspired by tattoos, and the designated customer group is distinguished by an affinity for the art work on their skin, and for masculine elegance.<\/p>\n<p><strong>Tattoo Design Meets Swiss Watchmaker Art<\/strong><\/p>\n<p>Tattoos are an art form that is asserting itself more and more in our society and not to be ignored in the world of fashion and lifestyle. Andr\u00e9 Cl\u00e9men\u00e7on has created the first watch worldwide that not only pays tribute to this trend but also includes it as an integral part of the design. Whether the connection to tattoos is noticed immediately or only at second glance: the passion for tattoo art is apparent in every model of the new brand. Produced in small quantities in the Bernese Jura \u2013 the cradle of the Swiss watch industry \u2013 these gems fulfil all the quality standards expected from a first-class mechanical Swiss Made watch. They possess reliable automatic works with a power reserve of approximately 38 hours, anti-reflection sapphire glass as well as superior leather wristbands with refined stitching and steel folding clasps to prevent the watch from falling off while being put on. The sapphire glass watch-bases allow a view of the mechanical works which have a special finish and an engraved oscillating weight. The search for the second hand and date display is in vain: Nothing distracts from the exciting tattoo design \u2013 for although an Andr\u00e9 Cl\u00e9men\u00e7on watch is a precise time-keeper \u2013 it is also far more \u2013 a gem of timeless aesthetic value.<\/p>\n<p><strong>A Little \u201eWeird\u201c Must Just Be\u2026 <\/strong><\/p>\n<p>Tattoos and elegance do not exclude one another. On the contrary, they can fuse to make an individual, impressive appearance as demonstrated by many fashionable media personalities in culture, sport and entertainment. At the heart of the target group for Andr\u00e9 Cl\u00e9men\u00e7on men\u2019s watches are, therefore, the \u201cweird gentleman\u201d. As defined by the founder, a \u201cweird gentleman\u201d is a man who sets new standards in design, elegance and masculinity, wears tattoos with self-confidence and does not dictate to traditional and conventional values. At the same time, he lives a self-aware and sustainable life and is fully conversant with technology without submitting to the latest trends. He is the new-age version of the hipster or dandy who uses the stylistic accoutrements of classical men\u2019s fashion and combines them with contemporary elements. \u201cWeird\u201d stands for individuality, independence and the audacity to be conspicuous enough to set oneself apart from the masses. For instance, the \u201cweird gentleman\u201d wears a tie with a visible neck tattoos, a first class watch on his artistically decorated wrist or combines welted leather shoes with a pair of the latest vintage jeans. Those who do not yet openly show their passion in daily life, and prefer to wear tattoos under their clothing, can still effectively express their affinity and common bond with the fascinating art of tattoos by wearing an Andr\u00e9 Cl\u00e9men\u00e7on men\u2019s watch \u2013 for these are perfectly suitable at a board meeting as well as in a nightclub. A little \u201cweird\u201d must just be and makes life just that much more colourful and exciting.<\/p>\n<p><strong>International Launch with Two Models<\/strong><\/p>\n<p>The focus on tattoos and high quality craftsmanship are what distinguish Andr\u00e9 Cl\u00e9men\u00e7on watches. Those who are familiar with tattoos know how many styles and variations are found in this timeless art form. This diversity is what Andr\u00e9 Cl\u00e9men\u00e7on wishes to express with his iconographic watches. To launch the brand this independent watch producer offers two models of men\u2019s watches, each in their own way representing classic tattoo culture, and differing distinctly from men\u2019s watches on the retail market.<\/p>\n<p><strong>\u201eThe Nautic Star\u201c \u2013 a Magical Moment in Watch Design<\/strong><\/p>\n<p>The nautical star is one the most well-known tattoo symbols worldwide and represents a safe homecoming for the mariner. This connection to seafaring and sailors has led to the nautical star\u2019s popularity as a tattoo. So it is not surprising that the applied, smoothed and polished nautical star covering the entire face of the model \u201dThe Nautic Star\u201d is an attention-getter. The watch face is available in white or black, and in addition has an imprint of scales borrowed from Asiatic tattoo art which adds additional depth and dynamic to this elegant gem. The Swiss Made watch with a calibre of AC01 SW200 has a stainless steel casing with a diameter of 45 mm, anti-reflection sapphire glass, a transparent base made of flat sapphire glass assembled with six screws, and smoothed, hand polished and \u2013 according to the colour of the watch face \u2013 red or black lacquered hands. The watch is available for EUR 2650.00\/CHF 2690.00 and is directly available online on the brand website www.andreclemencon.com.<\/p>\n<p><strong>\u201eThe Irezumi Fine Arts: Koi\u201c \u2013 Every Watch A Unique Specimen<\/strong><\/p>\n<p>\u201cThe Irezumi Fine Arts\u201d Series is a prime example of the interaction of Asiatic tattoo art, European elegance and Swiss watch-making expertise: Thanks to the elaborately hand painted koi on the mother-of-pearl face each watch is distinctly unique and a statement of elegance and class. The timeless designs of Irezumi tattoos are among the most favoured in the world. The koi is a talisman, decorates countless people all over the globe and symbolises that man will master the challenges in life. Owing to the mother-of-pearl coating the koi appears as alive and at ease as a fish in water. The classic indexes with Roman numerals and hands lacquered in either red or silver create a distinct and timeless appearance. Here the designer has also consciously refrained from using second hands or a date display. The watch is 45 mm in diameter and the valuable watch face is protected by scratch resistant, anti-reflection sapphire glass. The elegant stainless steel casing has a sapphire glass base assembled with six screws and allows a view of the AC01 SW200 calibre Swiss watch works with special finish and engraved oscillating weight. The \u201cIrezumi Fine Arts: Koi\u201d models are available with black or white mother-of-pearl faces. Thanks to the elaborate hand painting of the koi each watch is a unique specimen. The watch is available for EUR 4450.00\/CHF 4490.00 and is directly available online on the brand website www.andreclemencon.com.<\/p>\n<p><strong>A Statement for More Sustainability<\/strong><\/p>\n<p>The watches produced by Andr\u00e9 Cl\u00e9men\u00e7on are exclusively mechanical and set an example for more sustainability: An automatic watch is kept in motion by the movements of the wearer, functions completely without batteries of any sort and needs no software updates. In the same way as tattoos, wearing an Andr\u00e9 Cl\u00e9men\u00e7on watch makes it part of the owner\u2019s personality, in time it obtains an individual patina, never ages and never looses its accuracy. Thereby, it lasts as long as the owner\u2019s tattoos: a lifetime.<\/p>\n<p><strong>Tattoo Enthusiast and Watch Designer<\/strong><\/p>\n<p>Andr\u00e9 Cl\u00e9men\u00e7on, the eponym, designer and CEO of the independent brand founded in 2019, is personally a passionate collector of tattoos and a thoroughly convinced \u201cWeird Gentleman\u201d. Although the brand is completely new Andr\u00e9 Cl\u00e9men\u00e7on can look back on a life-long involvement with the Swiss watch industry: generations of his family were employed in watch manufacture. Born in Switzerland, he lives and works in Biel\/Bienne (Switzerland), the heart of the Swiss watch industry and the home of major watch producers and manufacturers, as well as in Berlin, regarded as the tattoo capital of the world. The idea of transferring his passion for design, tattoos, handicraft and urban lifestyle to the world of watches evolved during long hours spent in tattoo studios in Berlin, Biel and Paris, where he lived for several years. An Andr\u00e9 Cl\u00e9men\u00e7on watch is intended to emphasise the individuality of the wearer and his passion for tattoo art \u2013 irrespective of the tattoos being visible or hidden under a shirt. The philosophy of uniting tattoos and masculine elegance with gems of timeless elegance is the driving force that underlines the company Andr\u00e9 Cl\u00e9men\u00e7on Contemporary Watches AG based in Biel\/Bienne.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-image-carousel fusion-image-carousel-fixed fusion-image-carousel-1 lightbox-enabled fusion-carousel-border\"><div class=\"fusion-carousel\" data-autoplay=\"no\" data-columns=\"4\" data-itemmargin=\"0\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"fixed\"><div class=\"fusion-carousel-positioner\"><ul class=\"fusion-carousel-holder\"><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-caption=\"Press Release, Title\" 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class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"andreclemencon_nauticstar_white_front\" aria-label=\"andreclemencon_nauticstar_white_front\" href=\"https:\/\/andreclemencon.com\/wp-content\/uploads\/2021\/06\/andreclemencon_nauticstar_white_front.jpg\" target=\"_self\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/andreclemencon.com\/wp-content\/uploads\/2021\/06\/andreclemencon_nauticstar_white_front-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"andreclemencon_nauticstar_black_front\" 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src=\"https:\/\/andreclemencon.com\/wp-content\/uploads\/2021\/06\/andreclemencon_nauticstar_white_lying-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"andreclemencon_irezumi_koi_white_front\" aria-label=\"andreclemencon_irezumi_koi_white_front\" href=\"https:\/\/andreclemencon.com\/wp-content\/uploads\/2021\/06\/andreclemencon_irezumi_koi_white_front.jpg\" target=\"_self\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/andreclemencon.com\/wp-content\/uploads\/2021\/06\/andreclemencon_irezumi_koi_white_front-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper 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src=\"https:\/\/andreclemencon.com\/wp-content\/uploads\/2021\/06\/andreclemencon_model_irezumi_koi-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/a><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><a data-rel=\"iLightbox[image_carousel_1]\" data-title=\"andreclemencon_portrait\" aria-label=\"andreclemencon_portrait\" href=\"https:\/\/andreclemencon.com\/wp-content\/uploads\/2021\/06\/andreclemencon_portrait.jpg\" target=\"_self\"><img decoding=\"async\" width=\"320\" height=\"202\" src=\"https:\/\/andreclemencon.com\/wp-content\/uploads\/2021\/06\/andreclemencon_portrait-320x202.jpg\" class=\"attachment-blog-medium size-blog-medium\" alt=\"\" \/><\/a><\/div><\/div><\/li><\/ul><div class=\"fusion-carousel-nav\"><span class=\"fusion-nav-prev\"><\/span><span class=\"fusion-nav-next\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"font-size:14px;\"><p>Download all images (12 images, 8,1 MB):<\/p>\n<\/div><div ><style>.fusion-button.button-1{border-radius:1px 1px 1px 1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/andreclemencon.com\/wp-content\/uploads\/2021\/06\/andreclemencon_pics_pressrelease_june_21.zip\"><i class=\"fa-arrow-circle-down fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">Download<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\" style=\"font-size:14px;line-height:1.5;\"><p><strong>For further information:<\/strong><br \/>\nAndr\u00e9 Cl\u00e9men\u00e7on<br \/>\nCEO and Founder of<br \/>\nAndr\u00e9 Cl\u00e9men\u00e7on Contemporary Watches AG<br \/>\nReitschulstrasse 5<br \/>\nCH-2502 Biel\/Bienne<br \/>\nPhone +41 32 361 22 55<br \/>\nMobile +49 160 944 688 91<br \/>\nandre@andreclemencon.com<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:700px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:700px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and 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