It comes as no surprise that the initiator of André Clémençon Contemporary Watches AG is none other than André Clémençon himself. A design enthusiast, passionate tattoo collector and thoroughly convinced Weird Gentleman. André Clémençon has a life-long involvement with watches and good design: generations of his family were employed in the watch industry, including his father, grandfather and great-grandfather.
André Clémençon lives and works in Biel/Bienne (Switzerland) – the heart of the Swiss watch industry and the home of major watch producers and manufacturers – and in Berlin (Germany), regarded as the tattoo capital of the world. He is responsible for the design, marketing and development of the watches, and for the brand.
TATTOOS AND SWISS WATCHES – THE PERFECT COMBINATION
How did the crazy idea of combining the world of watches with the world of tattoo art come about? Quite simply: as a result of spending uncountable hours in tattoo studios and concentrating on something other than pain. For example, on the idea of forging together the passion for design, tattoos, manual art and urban life style to create a Swiss watch that is a unique piece of jewellery of timeless elegance.
IT’S GOT TO BE A BIT WEIRD
Tattoos and masculine elegance are only opposites at first glance. More significantly they can enhance one another wonderfully and fuse into a unique inimitable style. This is exactly the idea behind our watches: they emphasize the individuality of their wearer and show his passion for tattoo art – whether the tattoo is visible or concealed under a shirt.
André Clémençon acquired most of his tattoos in studios in Berlin, Biel, and in Paris, where he lived for seven years. His tattoos blend traditional Asiatic motives with black and dot work. Many tattoos originate from Karl Frey of Kreuzstich Tattoo Berlin, Adriaan Machete and Peter Ziguri.
A COMPANY WITH A UNIQUE MISSION
André Clémençon is supported by a professional team of watch makers, designers, craftspeople and tattoo artists as well as marketing and logistic partners. They are all devoted to the standard of André Clémençon Contemporary Watches AG: to revolutionise the design of Swiss watches and to provide tattoo enthusiasts with the unique and up-to-date piece of jewellery they have always desired.
